Ayurvedic agarbathi invades the market

News : Ayurveda

'Frankincense Stick' is a herbal remedy to counter mosquitoes and bees. It is also an effective drug in purifying the air. The product has already found a large market at home and in foreign lands like Singapore, Australia and the Gulf countries.

ARE YOU fed up of the mosquitoes and bacteria which cause communicable diseases? Do you want an Ayurvedic remedy for this? If the answer is yes, you can try ’Frankincense Stick’, a herbal agarbathi (incense sticks) from Parasakthi Industries based at Ezhupunna in Cherthala, Alappuzha district.

“The response from the public was tremendous. Though we struggled initially, the people have realised the advantage of our product. It has been sold like hot cake in the last one year,” says elated Raghuvaran Nair, managing director of Parasakthi Industries.

Why Ayurveda?
“Ayurveda is more than a medicine. It is a way of life. Ayurvedic medicines treat the root cause of the diseases. Besides, they purify our body. So, I was thinking of an Ayurvedic product to counter the nuisances of insects. Then, I tried Frankincense powder (known as Sathrusamhari in Sanskrit), an effective drug for purifying the air and keeping away insects,’’ says 54-year-old Nair. “One packet (six sticks) of Frankincense costs Rs 12,” he added


Trade secret
He told that in addition to Frankincense, he uses two other components in the manufacture of the stick. The components are the trade secret of the company.


Popular stick
The product achieved success in the market as its popularity spread far and wide by word of mouth. “Yes, all credit goes to the people who used it and spread a good word about it. I have been receiving a number of calls from our Thiruvananthapuram, Kollam and Ernakulam customers.”


Praveen P Bhatt, an Ayurveda medicine dealer in Mattancherry, says that the demand for the stick is increasing day by day. “As it’s a herbal product, more people are interested in buying it. We are receiving a good number of customers daily,” he said.


Vinaya Prabhu, who has used the stick, said that it had delivered very good effect on mosquitoes and bees. “It’s not another common agarbathi that we find in the market usually. It is something special,” she said. Vinaya is a resident of a mosquito-infested area in Kochi.


Rajalakshmi, a homemaker in Mattancherry, also echoed the same view. “The stick is very useful. I have been using it for the last six months. One of the advantages of the stick is that it has no side-effects,” she said.


Export
The stick has found market in Singapore, Australia and the Gulf countries. “We are now exporting around 30,000 packets to these countries in a month,” said Nair.

Finally, an Ayurvedic agrabathi has invaded the market with its strong quality and customer support. It’s Ayurveda all the way....